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Daily Dose of Color!  E-mail
Tuesday, 05 August 2008 20:00

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Fruity Art

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Tattfoo Tan
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As part of the ongoing transformation of 8th Avenue and the 42nd Street area, a new work of public art by New York artist Tattfoo Tan was unveiled in Midtown Manhattan through a partnership between the Fashion Center Business Improvement District and the Times Square Alliance.

The giant grid of color, inspired by fresh fruits and vegetables, is one of largest public art projects ever at the Port Authority Bus Terminal, which is located in the Fashion District.  Through the “NMS - Nature Matching System”, the thousands of daily visitors can visually learn the colors that contribute to a healthy lifestyle.   The vinyl mural is 13 ft high and 180 ft wide and will run in the street-level windows on 8th Avenue between 41st and 42nd Streets and along 42nd Street.
“Community projects like this are a welcome addition to the Port Authority Bus Terminal and another example of our continued commitment to our neighbors,” said Steve Napolitano, Bus Terminal Manager for the Port Authority of New York and New Jersey.  “This impressive work of art will help to further integrate the Port Authority Bus Terminal into the boldly-colored and brightly-lit environment of New York City.”

The “Nature Matching System” project on the bus terminal boldly reminds New Yorkers “to take your daily dose of color.”  Tattfoo Tan precisely matched the healthy colors of 88 fresh fruits and vegetables through Photoshop software into a Pantone or paint chip display system.  He wrote: “The shades of color displayed at farmers’ markets are more than skin deep, reflecting the inner potential of every fruit and vegetable; intense colors might even be called nature’s nutrition labels.”   

Tattfoo Tan (www.tattfoo.com) seeks immediate and effective ways to collapse the categories of ‘art’ and ‘life’ into one.   The objects of public spaces, that typically go unnoticed, are revived with a new life and meaning.   Last fall in downtown Manhattan, the concrete barricades came alive with orange zebra stripes. At the Queens Museum of Art, vending machines became systems for people to exchange their prayers.