A Portion of the Proceeds from the Sale of the Shoe to Benefit WomenHeart

Los Angeles, CA (January 18, 2011) – This February, help spread awareness about Cardiovascular diseases during American Heart Month by purchasing ShoeDazzle’s specially designed Heart Health shoe and clutch.  For the second year in a row, ShoeDazzle is pleased to give back to a charity close to their heart. This year, a portion of the proceeds from the sale of the shoe and bag will benefit WomenHeart (www.womenheart.org).

In accordance with American Heart Month, the shoe and clutch will hit ShoeDazzle showrooms on February 1^st, with pre-sale beginning January 24^th, and will be sold for $39.95 each. The pumps’ daring red color, sassy leopard print inner sole and romantic bow detail will spice up any Valentine’s Day outfit. For the fashionista, grab the Heart Health clutch for a night on the town! The edgy, duel-zipper design will make women look and feel good as they give back to charity while wearing the trendiest fashions.

WomenHeart is the only national organization dedicated to promoting women’s heart health through advocacy, education and patient support. As the leading voice for the 42 million American women living with or at risk of heart disease, WomenHeart advocates for equal access to quality care and provides information and resources to help women take charge of their heart health.

ShoeDazzle launched its first cause-marketing campaign in October 2009, offering a pink pump benefiting Susan G. Komen for the Cure during Breast Cancer Awareness Month, and continues to be an e-commerce leader in cause-related marketing. The company then decided to team up with fashion forward celebrities such as Kristen Bell and Kristin Chenoweth to design their own one-of-a-kind shoe to be exclusively sold on ShoeDazzle.com to benefit the charity of the celebrity’s choice.

About ShoeDazzle®

ShoeDazzle.com is the leading online styling service delivering personalized monthly shoe, handbag and jewelry recommendations to members from its team of top celebrity stylists. Each recommendation speaks to au courant fashion trends and is selected based on each member’s own distinctive sense of style. The company was founded by Robert Shapiro and Brian Lee and launched in March 2009 with Co-Founder Kim Kardashian, who serves as the site’s Chief Fashion Stylist and now boasts over 500,000 Facebook fans. ShoeDazzle, the first and most successful online styling service, allows members to experience the personalized service of shopping on Rodeo Drive at an affordable cost. ShoeDazzle’s no-obligation monthly membership cost of $39.95 includes the stylists’ selection service, and your choice of a pair of shoes, a handbag or a jewelry set, as well as shipping both ways and easy returns. Visit http://shoedazzle.com for more information.

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