Partnering with another fashion-forward celebrity for a good cause, ShoeDazzle^® today announced the release of Melanie Brown’s “Mel B” shoe. The limited-edition, blinged-out pump will be sold exclusively to ShoeDazzle members, with 100% of profits donated to Children’s Hospital Los Angeles.

“I was thrilled when ShoeDazzle approached me to participate in their Celebrity Design Program for Charity,” said Mel B. “Designing a shoe has been my life-long dream, and being able to do that for charity is truly rewarding. I am very excited about this dazzling pump!” 

Mel B, best known as a Spice Girl and “Dancing with the Stars” contestant, was inspired by the patients of Children’s Hospital Los Angeles who attended her ShoeDazzle design session. 

The children wanted the shoe to be “soft and comfortable” on the inside and “daring” on the outside. The finished product, available on March 14, 2011 at ShoeDazzle.com, is a nude pump with a stunningly bejeweled high-heel and a leopard print inside. 

“We are enormously grateful to Mel B and ShoeDazzle for their generosity in support of Children’s Hospital Los Angeles and the many patients and families we serve.  It was a wonderful experience for our patients to meet Mel B and to select and design a shoe that will benefit the hospital,” said DeAnn Marshall, Vice President and Chief Marketing Officer. 

Prior to the Mel B’s shoe release, ShoeDazzle partnered with actresses Kristen Bell and Kristin Chenoweth for their “Design A Shoe” program. The website launched its first cause-marketing campaign in October 2009, offering a pink pump benefiting Susan G. Komen for the Cure during Breast Cancer Awareness Month. Most recently, ShoeDazzle designed a special red pump and clutch bag to support WomenHeart and raise awareness for American Heart Month.

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