| BAMJAMZ® WOMEN’S BAMBOO LOUNGE AND SLEEPWEAR LINE TO LAUNCH IN U.S. EXCLUSIVELY AT NEIMAN MARCUS |
| Monday, 24 January 2011 03:26 | |||
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Collection launches February 1st in 24 stores nationwide
New York, NY (January, 2011) - Bamjamz®, the Canadian lounge and sleepwear fashion line made from bamboo, organic cotton and spandex, will launch February 1st, 2011, exclusively at Neiman Marcus in 24 doors including Dallas, TX, White Plains, NY, Beverly Hills, CA, Washington, DC and Chicago, IL. Created by Canadian childhood friends Brad Rudin and Adrian Kraizel, Bamjamz® launched across Canada in February 2010 to great success. The brand was created to redefine the concept of lounge and sleepwear through fun, comfortable and stylish designs that are fashioned to fit the lifestyle of today’s modern woman – urban, active and spiritual. Bamjamz® delivers a new dimension in natural comfort and performance, with premium bamboo fabrics that are luxuriously soft. Bamjamz® signature bamboo stretch blend fabric keeps you dry and comfortable, thanks to its natural wicking and temperature management feature. Bamjamz® offers a fresh lifestyle approach that redefines the bridge between loungewear, sleepwear and sportswear. Rudin and Kraizel first partnered to create GUATS® Active.Life.Style. in 2006, a new concept in natural lifestyle clothing that provided a more comfortable alternative to synthetics, outperforming cotton. GUATS® Active.Life.Style. became a sensation in the Canadian market as women fell in love with how comfortable the line was to wear, and began living in them day and night. Because of their success, Rudin and Kraizel decided to create an upscale women’s lifestyle collection with a stronger focus on lounge and sleepwear, and in turn Bamjamz® was born. “We are thrilled to introduce the American market to Bamjamz®,” said Brad Rudin, Creative Director. “Americans are more active now than ever before, and they crave clothes that are comfortable and look great, but are also functional. Bamjamz® provides a fresh lifestyle collection for the weekends, travel, sleep, workouts and beyond. We are excited to arrive in Neiman Marcus this February, the pinnacle of fashion in America.” Bamjamz® picks up on design trends found in the latest active lifestyle clothing, including: fitted athletic styling, flat locked seams, longer length on tops, medium front rises, longer back rises, and a gusset in the crotch for extra comfort. The line is the ultimate in luxury lounge and sleepwear – it has the amazing soft feel of bamboo fabric, and is designed for versatility. Every item in the line includes the signature ‘sweet dreamz’ tape and panda logo details giving a hit of fun to all the pieces. The Bamjamz® sleep system features a mix and match collection of fashion-forward tops and bottoms embellished with hip, sexy and sophisticated prints, all set on a rich black fabric. Signature styles in the collection include the Bamjamz® “sleep legging,” “strappy tunic” and the blowout innovative “long hoodie,” all made from the same amazing bamboo fabric, and already becoming the hottest trend ensemble in lounge and sleepwear. About Bamjamz®: Bamjamz® is the creation of GUATS® Active.Life.Style. founders and childhood friends Brad Rudin and Adrian Kraizel. The Toronto based natural lifestyle clothing company, founded in 2006, designs, develops and markets naturally comfortable sustainable clothing that people love to wear. All products are manufactured in Canada and the United States of the highest quality and ethical standards. For more Times Square articles like BAMJAMZ® WOMEN’S BAMBOO LOUNGE AND SLEEPWEAR LINE TO LAUNCH IN U.S. EXCLUSIVELY AT NEIMAN MARCUS please visit the Shopping/Fashion Section of TimesSquare.com
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